Money Well Spent: Broadband Service a Smart Choice ...

Dec 21 2012
By Megan Totka

As the calendar year changes, small business owners everywhere will review the company decisions of the past 12 months and look for ways to save money and increase productivity in the coming year. This is normally done by taking a look at the company budget which helps organize finances and find small ways to maximize profit.? This is a great way to increase bottom line for the future.

One area that many business owners are bound to reassess is Internet access. Money spent on Internet service is no longer a luxury of doing business ? it is a necessity to maintain a competitive edge. With so many types of Internet services and a slew of providers, small business owners have their work cut out for them when it comes to deciding what option is best for their budget and workload.

If you are weighing your Internet options, you should know about the financial benefits to using broadband service. Here is a look why this particular type of service is a wise fiscal decision:

• Quality increases while costs stay stable. Average speeds for broadband service have increased 900 percent while prices have stayed the same. There is simply no other area of small business operations that can boast these numbers. Consumers and businesses get astronomically more for their dollar than they did five years ago, but pay roughly the same prices. Small businesses with limited resources cannot afford to miss out on the value of broadband Internet connections.
• Broadband services will continue to improve. The New York Times Reports that over the past four years, broadband providers have invested $250 billion in nationwide infrastructure, despite the fact that other industries have been cautious to expand services. As a result, the range of broadband will continue to expand, along with speed and user-friendly features. The best part is that these billions in improvement are being funded by broadband providers for the benefit of users. Business owners, especially small business owners, have an entire network of experts working toward bettering this aspect of operations and can expect even better service in the coming years.
• Performance is as advertised. Broadband Internet service providers claim to be faster than other options like DSL. A study by the Federal Communications Commission found that broadband services operated at 99 percent of advertised speed. This is compared to just 84 percent of speeds for DSL providers. Most businesses need the bandwidth and speed to do multiple tasks online all at once, and a performance of just 84 percent or less simply does not make the cut. Say, for example, you owned a website design firm.? Since your whole business is online, you want the best Internet provider out there.? A performance of 84 percent or less could mean a happy customer and an unhappy customer. Going with a broadband Internet provider could mean more happy customers.
• Customers are happy with broadband. It does no good to save money if the result means a decrease in quality or efficiency. According to the Federal Communications Commission, 93 percent of broadband users are completely happy with their Internet services. There are so many parts of running a business that take a lot of work on the part of the owner, management and employees ? the Internet is one area that should be convenient.

There will always be cloudy answers as a small business owner, but planning to use a broadband connection is a clear-cut one. Streamlining business operations through use of convenient, dependable options like broadband just makes sense. As you close the book on this calendar year, look ahead to all the possibility of the future ? and the ways that broadband Internet service can help you achieve your small business goals.

Megan Totka is the Chief Editor for ChamberofCommerce.com which is the largest online business directory on the web.? ChamberofCommerce.com also connects local businesses to their local Chamber of Commerce.

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