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Tuesday, September 4, 2012
Do Women Love Ann Romney? Only Facebook Knows
For all the millions spent on the Republican National Convention, the entire operation could only speculate whether their keynote speeches had any meaningful impact. Until Facebook achieved near universal adoption among the voting class, brands had no?reliable?way to gage public opinion. Large surveys are subject to respondents' notoriously bad memories, focus groups are too tiny to be nationally representative, and the Twitterverse is too liberal and young. However, Facebook's recent experiment with topical chatter during the RNC may have just revealed the social network as the best known?barometer?of national buzz.
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